Members have access to all SEOmoz application tools, search engine optimization training and all the benefit associated with the SEO application.
Their web application navigates through the members’ sites by the crawler and notifies them about the issues that may influence their performance in business. The application also monitors the rankings of all the keywords that are of importance to the members on search engines.
The crawler groups the issues found into three categories, namely; Notices, Errors and Warnings. Some of the issues may be so important and thus require instant fixing to avoid massive loses.
The web application makes several recommendations for the websites of the members and gives instruction to help the members to rectify the possible mistakes in their business while recommending steps to be taken in order to improve the business.
It also helps the members to watch over their competitors from a distance, without going to their office. Monitor’s their rankings and does the necessary mathematics to keep members above them in the search result.
It does this through a tool called Link Analysis that allows members to compare their domain with competitors. The comparison uses metrics such as Page Authority, Domain Authority, Moztrust and Mozrank.
Other metrics of importance that are availed include; the total number of backlinks to the members’ website and that of their competitor, this helps them to analyze the competition as well as show them the source of the links that the competitors are using.